Why is King Arthur the best flour? A Comprehensive Review


If you’re an avid baker, you know that the type of flour you use can make a huge difference in the outcome of your baked goods. With so many flour brands available in the market, it can be challenging to choose the right one. However, if you’re looking for the best flour for your baking needs, King Arthur Flour is the top choice for many professional bakers and home cooks alike.

One of the reasons why King_Arthur Flour is the best flour is because of its protein content. King Arthur All-Purpose Flour contains 11.7% protein, which is the perfect balance for baking. This protein content gives baked goods a sturdy structure, enabling them to be used in yeasted bread and achieving a light crumb suitable for layer cakes. Moreover, the Flour remains unbleached, ensuring no harmful chemicals or additives that might compromise the taste and quality of your baked goods.

Another advantage of King Arthur Flour is its origin from top-notch wheat, chosen with care and milled to perfection. With a legacy spanning over 150 years, the company consistently strives to produce the finest flour. They use a slow, cool milling process that preserves the nutrients and flavor of the wheat, resulting in a flour that’s rich in flavor and nutrition. Plus, the Flour is non-GMO and doesn’t contain any artificial preservatives or additives, making it a healthier choice for you and your family.

The History of King Arthur Flour

King Arthur Flour has a long and rich history dating back to 1790 when Henry Wood founded the flour company and named it after himself, deeming it Henry Wood & Company. The company grew rapidly and became a trusted name in the baking industry, thanks to its high-quality flour.

In 1896, the Sands, Taylor, & Wood Company introduced its “new and improved” flour at the Boston Food Fair, naming it King Arthur for its Arthurian attributes: “purity, loyalty, honesty, superior strength, and a dedication to a higher purpose.” Since then, King Arthur Flour has become synonymous with quality and reliability in the baking industry.

Over the years, the Flour has undergone several transformations and expansions. In 2000, the company moved to its current headquarters in Norwich, Vermont, and changed its name to King_Arthur flour Company. In 2020, the company changed its name again to King Arthur Baking Company to better reflect its mission of inspiring and educating bakers everywhere.

King Arthur Flour has always committed to providing its customers with high-quality flour. The company offers a wide range of flours, including all-purpose, whole wheat, bread, pastry, and gluten-free flours. King_Arthur flour is also committed to sustainability and donates 1% of the sales from its whole wheat flours to non-profits through 1% for the Planet to build communities and improve the way food is grown and produced.

Why is King Arthur the best flour?

When it comes to baking, the type of flour you use can make a big difference in the final result. King Arthur flour is a popular choice among bakers, but what makes it the best flour for your baking needs? Here are a few reasons why:

Quality Ingredients

King Arthur Flour uses high-quality, non-GMO ingredients in its production. The company sources its wheat from trusted farmers and mills it in-house to ensure the highest level of quality. The flour is unbleached and unbromated, ensuring it lacks any harmful chemicals or additives.


King Arthur all-purpose flour offers versatility, suitable for a wide range of recipes, including cookies, cakes, bread, and pizza dough. It has a protein content of around 11.7%, which makes it a great all-purpose flour for most baking needs.


One of the things that sets King Arthur flour apart from other brands is its consistency. The company has been producing flour for over 225 years, and they have perfected their milling process to ensure that every batch of flour is consistent in quality and performance.

Baking School

King_Arthur flour also has a baking school that offers classes and resources for bakers of all skill levels. The school provides tips and tricks for using their flour, as well as recipes and tutorials for a wide range of baked goods.

Quality and Consistency

When it comes to baking, the quality of your flour can make all the difference. King_Arthur flour is known for its exceptional quality and consistency, which is why it is the go-to choice for many bakers. Let’s take a closer look at the factors that contribute to the quality and consistency of King Arthur flour.

Grain Selection

One key distinction of King Arthur flour from other brands is its use of top-tier grains. King Arthur exclusively uses the finest 100% hard red winter wheat, chosen specifically for its protein content and gluten strength. This ensures that the flour has the right balance of protein and gluten to produce consistent, reliable results every time you bake.

Milling Process

Another important factor that contributes to the quality and consistency of King_Arthur flour is the milling process. King Arthur uses a slow, gentle milling process that preserves the natural flavor and nutrients of the wheat. This process also helps to create a consistent particle size, which is important for producing consistent results in your baked goods.

Besides its top-notch grains and gentle milling method, King_Arthur flour doesn’t use bleach, bromate, or other harmful chemicals often found in other flours’ production. This ensures you can confidently use King_Arthur flour in your baking, aware that it contains only the finest ingredients.

Nutritional Benefits

King Arthur flour is not only a great choice for baking, but it also has some nutritional benefits. Here are some of the key nutrients found in this flour:


King Arthur all-purpose flour contains 11.7% protein, which is higher than other all-purpose flours. King Arthur also produces bread flour, which contains an even higher protein content at 12.7%. Protein is essential for building and repairing tissues in the body, making it an important nutrient to include in your diet.


Fiber is important for maintaining digestive health and keeping you feeling full. While King _rthur all-purpose flour is not a significant source of fiber, it does contain some. One cup of this flour contains 3 grams of fiber.


Iron is an essential mineral that helps transport oxygen throughout the body. King_Arthur all-purpose flour contains 2% of the recommended daily value of iron per cup. While this may not seem like a lot, every little bit helps when it comes to meeting your daily nutrient needs.

Other Nutrients

King_Arthur all-purpose flour also contains small amounts of other important nutrients, including calcium, vitamin B6, and magnesium.

Versatility in Baking

King Arthur Flour is a versatile ingredient suitable for a wide range of baked goods. Whether you are making bread or pastries, this flour is an excellent choice for achieving the perfect texture and flavor.

Bread Making

King_Arthur flour is ideal for bread making because of its high protein content. The protein in the flour helps to create gluten, which gives bread its structure and texture. This makes it perfect for making a variety of breads from crusty artisan loaves to soft sandwich bread.

When making bread with King_Arthur flour, it is important to use the right amount of flour and to knead the dough properly. This will help to develop the gluten and create a light, airy texture. Additionally, using a high-quality flour like King Arthur will give your bread a rich, complex flavor that is hard to achieve with other flours.

Pastry Creation

King_Arthur flour is also an excellent choice for making pastries. Its protein content is lower than bread flour, which makes it perfect for creating tender, flaky pastries like pie crusts and biscuits.

When making pastries with King_Arthur flour, it is important to handle the dough gently and not overwork it. This will help to create a tender, flaky texture. Additionally, using a high-quality flour like King Arthur will give your pastries a rich, buttery flavor that is hard to achieve with other flours.

Environmental Responsibility


King Arthur is more than just a flour brand; it’s a company dedicated to environmental responsibility. As a baking company, King Arthur is strongly aware of its impact on the environment. The company’s work sourcing the best-quality flour and ingredients depends deeply on farmers and the health of our agricultural system. But King Arthur’s interest in sustainability goes well beyond flour — it extends into every cog of the company’s wheel.

King Arthur is committed to using sustainable and responsible sourcing practices. The company works with farmers who use regenerative agricultural practices, which help to improve soil health, increase biodiversity, and reduce carbon emissions. King Arthur’s sustainability goals for 2030 revolve around two key pillars: Restoring Nature and Reducing Waste. The company will take action and monitor progress in these areas.


Restoring Nature involves regenerative agriculture, where King Arthur is determined to lead by 2030. The company aims to have 100% of the flour in its bags milled from regeneratively grown wheat. This will help to restore soil health, increase biodiversity, and reduce the carbon footprint of farming.

Reducing Waste is another important pillar of King Arthur’s sustainability goals. The company is committed to reducing waste throughout its supply chain, from sourcing ingredients to packaging products. King Arthur uses recyclable and compostable materials whenever possible, and the company is working to reduce the amount of packaging used in its products.

In addition to sustainable sourcing practices, King Arthur is committed to providing products with clean ingredients. The company has a list of more than 200 ingredients that it doesn’t use in its products or recipes. King Arthur also avoids using palm oil, which is often associated with deforestation and habitat destruction.

Customer Satisfaction and Reviews

When it comes to choosing the best flour, customer satisfaction is one of the most important factors to consider. King Arthur Flour consistently receives high ratings from customers and has a devoted following.

Many customers praise the quality and consistency of King_Arthur flour. They appreciate that it is unbleached and has no additives, which makes it a healthier option. Additionally, the flour has a higher protein content than other brands, which makes it ideal for baking bread and other baked goods.

One customer on Influenster writes, “The quality lends itself to making and baking the best goodies ever. Can never go wrong even if it does cost a little more. Totally worth it!” Another customer on Reddit notes that King Arthur Flour is known in the culinary world for its quality and consistency.

Another aspect of customer satisfaction is the availability of resources and support. King_Arthur flour provides a wealth of resources for bakers of all levels, including recipes, baking tips, and a baking hotline. Customers appreciate the helpfulness and knowledge of the baking hotline staff.

Shelf Life and Storage

King_Arthur flour boasts a lengthy shelf life, and you can store it in various ways to keep it fresh. The flour’s shelf life varies based on its type and storage method.

Generally, you can keep King_Arthur flour in a cool, dry place for up to a year. But if you aim for extended storage, consider placing the flour in an airtight container in the freezer. This approach ensures the flour remains fresh and avoids rancidity. This will help to preserve the flour’s freshness and prevent it from going rancid.

If you are storing your flour in the freezer, make sure to use a freezer-safe container or bag. You can also line the container with an unscented food-safe bag for an extra layer of protection.

It’s important to note that whole grain flours have a shorter shelf life than refined flours. Whole grain flours contain more oils and nutrients, which can cause them to go rancid more quickly. To prolong the shelf life of whole grain flours, it is advisable to store them in the freezer.

When using King Arthur flour, it’s important to measure the flour correctly. Using too much or too little flour can affect the texture and taste of your baked goods. You can use a kitchen scale to weigh your flour or use the scoop and level method to measure it by volume.

Awards and Recognitions

King Arthur Flour has received numerous awards and recognitions over the years, solidifying its position as a top choice for bakers.

In 2016, the American Tasting Institute named King Arthur Flour “America’s Best Flour.” This award celebrated the company’s dedication to using only top-tier ingredients and consistently producing high-quality flour.

King Arthur Flour also earned recognition from the Non-GMO Project for its pledge to use only non-GMO ingredients. The Non-GMO Project, a third-party organization, confirms products are free from genetically modified organisms.

Furthermore, in 2019, the Business Intelligence Group honored King Arthur Flour with the “Sustainability Champion” award. This accolade highlighted the company’s initiatives to cut down waste, save resources, and champion sustainable farming practices.


In conclusion, King Arthur Flour is a great choice for any home baker. Its high protein content, consistent quality, and employee-owned business model make it stand out from other flour brands on the market.

King Arthur All-Purpose Flour boasts an 11.7% protein content, making it versatile for various recipes, from bread to cakes. It provides baked goods with a sturdy structure suitable for yeasted bread and a light crumb perfect for layer cakes.

King Arthur Flour’s consistent protein content makes it an ideal choice for baking. Baking with flour that’s consistent in protein will give you the best, most consistent results at home. If your recipe calls for a specific type of flour, great! Follow that. If you’re not sure which flour to use, King Arthur All-Purpose Flour is a great choice.

Moreover, the employee-owned business model of King Arthur Flour guarantees the company’s dedication to top-quality products and sustainable practices. This is evident in their corporate integrity and their dedication to sourcing the best ingredients.


What is so special about King Arthur flour?

King Arthur Flour is famous for its unwavering quality and has earned the trust of bakers for numerous years. The company asserts its commitment to rigorous quality standards, sourcing top-notch wheat, and ensuring precise milling of the flour. Additionally, King Arthur Flour is a certified B Corporation, which means they meet rigorous standards of social and environmental performance, accountability, and transparency.

Is King Arthur flour better than others?

“Better” can be subjective based on individual preferences and the specific baking needs. However, many bakers and professionals prefer King Arthur Flour due to its consistent performance, reliability, and the quality of baked goods it produces. Its higher protein content, especially in its bread flour, often results in better gluten development, making it a favorite for certain types of baked goods.

Is King Arthur flour high quality?

Yes, King Arthur Flour is widely regarded as high quality. The company is known for its stringent quality control measures, ensuring that the flour is consistent batch after batch. They source high-quality grains and use milling processes that maintain the integrity and purity of the flour.

Why is King Arthur bread flour better?

King Arthur’s bread flour is often cited as “better” because of its higher protein content compared to some other brands. A higher protein content in bread flour typically results in better gluten development, which can lead to breads with a higher rise and a desirable chewy texture. The consistency in quality and the resulting performance in baking make it a top choice for many who bake bread regularly.

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